Zeynep Akşin Karaesmen received the TUBITAK 1001 grant with her research project

Zeynep Akşin Karaesmen, Professor of Operations Management in the College of Administrative Sciences and Economics, received the “TUBITAK 1001 – Support Program for Scientific and Technological Research Projects” grant with her research project entitled “The Effects of Pricing and Nudge Interventions to Increase the Uptake of Telemedicine During a Pandemic”. Telemedicine offers an alternative to face-to-face examinations requiring a hospital visit. Online examinations have the potential to reduce the spread of infectious diseases and protect society and healthcare workers by eliminating physical interaction. The aim of this project is to determine the effect of pricing and nudging interventions on telemedicine demand during epidemics, through behavioral experiments.